Ideas on paper

Thoughts by José Luis Agell


There are moments in life in which everything seems to make sense. Most of the times, there’re not transcendental causes that make you feel like this, but there’s a spark that helps you align your feelings, experiences and actions.

In my case, there’s been a book: The laws of simplicity, by John Maeda. Maeda is a graphic designer and computer scientist from the US whose work has been exhibited around the world. In his book, he defines how making meaning and forgetting the fluff can have a great impact in all aspects of our lives: design, technology, business and personal life.

Concretely he proposes 10 laws for simplicity:

  1. REDUCE. The simplest way to achieve simplicity is through thoughtful reduction.
  2. ORGANIZE. Organization makes a system of many appear fewer.
  3. TIME. Savings in time feel like simplicity.
  4. LEARN. Knowledge makes everything simpler.
  5. DIFFERENCES. Simplicity and complexity need each other.
  6. CONTEXT. What lies in the periphery of simplicity is definitely not peripheral.
  7. EMOTION. More emotions are better than less.
  8. TRUST. In simplicity we trust.
  9. FAILURE. Some things can never be made simple.
  10. THE ONE. Simplicity is about subtracting the obvious and adding the meaningful.

The end of the year is always a reflecting period and these 10 laws are helping me draw my personal goals for 2011. I have doubts. There’s a lot of uncertainty but I’m comfortably lost.

I love being in San Francisco with Maria, I love my family and friends, I love Innovalley.

And the rest is fluff 🙂

3 responses to “Simplicity=Sanity

  1. Asier December 6, 2010 at 10:27 pm

    Curiosamente hace exactamente tres días (he tenido que rebuscar en el historial de Chrome…) lo conocí por primera vez al ver este fantástico vídeo, es muy humorístico 🙂

  2. jlagell December 7, 2010 at 9:53 am

    ¡Gracias Asier por el link! ¡Buenísimo!

  3. Katherine Lawson December 12, 2010 at 9:59 pm

    Finding meaning, no matter how you do it, is what it’s all about. And love. Find what you love and you’ve found the meaning. Nice work, Pepe 🙂

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